Low-context cultures (such as those in North America and Western Europe) depend less on the environment of a situation to convey meaning than do high-context cultures (such as those in Japan, China, and Arab countries).Ĭommunication Differences in Low-Context vs. A conclusion may be implied but not argued directly. Unlike the linear communication style preferred in low-context cultures, high-context communicators may use spiral logic, circling around a topic indirectly and looking at it from many tangential or divergent viewpoints. Establishing relationships is an important part of communicating and interacting. In high-context cultures, communication cues are transmitted by posture, voice inflection, gestures, and facial expression. Communicators in high-context cultures pay attention to more than the words spoken – they also pay attention to interpersonal relationships, nonverbal expressions, physical settings, and social settings. High-context cultures are more likely to be intuitive, contemplative, and concerned with the collective. In high-context cultures (such as those in Japan, China, and Arab countries), the listener is already “contexted” and does not need to be given much background information. Low-context cultures tend to be logical, analytical, action-oriented, and concerned with the individual. They assume that listeners know very little and must be told practically everything. In his model, context refers to the stimuli, environment, or ambiance surrounding an event.Ĭommunicators in low-context cultures (such as those in North America, Scandinavia, and Germany) depend little on the context of a situation to convey their meaning. (2013) explain the concept of cultural context:Ĭultural context is a concept developed by cultural anthropologist Edward T. Watch this video from international business expert Erin Meyer. Also remember that although cultures are different from one another, no culture or cultural characteristic is better or worse than any other. Remember that culture is dynamic, and that every individual within a culture is unique and may not conform exactly to the general characteristics of that culture. As we discuss culture, we are making generalizations to create cultural prototypes. Now that we know, broadly, what culture is, let’s discuss some ways to categorize aspects of different cultures.
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